Written for Skeptics, Not Believers

This is not a book about manifesting yachts or trusting the universe to do the work for you. It’s for people who:

• Have tried discipline, habits, and productivity systems—and still feel stuck

• Understand strategy, performance, and execution—but struggle with consistency

• Suspect their “autopilot” is quietly running the show

• Want results they can verify, not philosophies they’re supposed to accept on faith

If you’re analytical, achievement-oriented, and slightly allergic to spiritual hype, you’re exactly who this book was written for.

This Is Not a Belief System. It’s an Experiment.

Most personal-growth approaches ask you to believe first and hope for results later. This book flips that order. You’ll learn:

• Why willpower fails—even for disciplined people

• How the subconscious actually governs most of your behavior

• What the alpha brainwave state is (in plain English)

• Why visualization without action doesn’t work—and why action without reprogramming is exhausting

• How elite performers unknowingly use the same mechanism

Then you’ll test it yourself for 30 days. No faith required. Just curiosity and consistency.

The Five-Step Thrive Framework

At the center of the book is a simple, repeatable system distilled from neuroscience, elite performance, and real-world experimentation:

• Think From the End – Stop chasing goals. Start rehearsing identity.

• Harmonize Your Energy – Calm the nervous system so change becomes safe.

• Rehearse the Vision – Program new patterns in the brain state where learning sticks.

• Integrate the Identity – Translate internal change into daily decisions.

• Embody the Reality – Let aligned action make it automatic.

This framework is not theoretical. It’s the structure behind the 30-day protocol you’ll follow step by step.

Why a CFO Wrote a Book Like This

I didn’t come to this work searching for enlightenment. I came looking for answers.

After four decades with type 1 diabetes, after years of optimizing nutrition, exercise, and data, something still wasn’t moving the needle the way it should. When a simple daily practice began producing measurable physiological and professional changes, I did what I always do: I dug into the mechanism.

What I found wasn’t mysticism. It was neuroscience—and a practical way to work with the brain rather than fight it. This book is the result of that investigation.

What the 30-Day Experiment Will Actually Do

This is not a promise of instant transformation. Thirty days won’t rewrite decades of conditioning. Anyone who claims that is selling something. What these 30 days will do is:

• Teach you to access the alpha state intentionally

• Show you how mental rehearsal feels when it actually works

• Reveal whether aligned action becomes easier

• Give you real data from your own experience

If nothing changes, you’ve learned something valuable and can move on.

If something changes—even subtly—you’ll know you’ve discovered a skill worth compounding.

By the end of the 30-day experiment, you will have a tested, measurable sense of how aligned action and brain states affect your performance.

Want to Be Part of the Experiment?

This book is for people who prefer testing over believing. If that sounds like you, I invite you to:

• Join the early access list

• Receive updates as the book launches

• Be notified when companion resources go live